The cat is out of the bag! Instagram is no longer a platform for sharing pictures with your friends during lazy Sunday brunches or posting family vacation images. The platform has evolved beyond a picture-sharing app and has become an interesting space for influencers.
Today, a pretty picture with a 3-word caption will get you nowhere, and you won’t get followers. Aspiring creators need to buck up to tap into this goldmine business as the influencer industry is gearing up to cross the $15 billion mark. Continue reading to learn some tricks and tips of the trade that will help you become a successful Instagram influencer.
Sign up for Instagram and Choose your Niche
First and foremost, create an Instagram account by signing up with your email address, phone number, or Facebook account. Then, you will be prompted to pick a catchy, unique username. It is critical to choose a good username so that you can attract followers and improve growth.
Whichever username you choose, ensure it has an air of credibility and doesn’t come across as too salesy.
The next step is to select a niche. From a business perspective, a good influencer can become popular in a narrow niche. You can grow a community and build trust if you have a focused niche. However, it can be tricky to identify one or two topics to post because multifaceted people have several interests. So, some of the things that you can ask yourself are regarding your passion or knowledge. You can also figure out what type of content you want to create even when you are not making a dime.
Once you have decided on a niche, you must work on your content pillars. For instance, if your niche is travel and you wish to become a travel influencer, you can include lifestyle, vacation tips, and social media insights.
Watch a Lot of Videos and Reels to Master Creating them
The next step is to see what others are doing and learn from there. It would be best if you watched a lot of reels and stories to see how content is being created. For further knowledge, you can download video from Instagram and save it for later. You can re-watch them to understand the angles and how the video has been shot. For instance, notice the opening hook, find out the purpose of the reel, etc. This will give you an idea about how you should create your reels and short videos that will attract people.
Don’t Forget to be Consistent
Previously, you would see influencers posting sporadically and still amassing large followers. However, times are changing. You cannot follow the same technique. If you want to stay on top of the mind of your followers, you need to be consistent with what you post and when you post. You must commit to a schedule and stick to it, so your audience knows what to expect from you.
If you are posting Instagram Stories, ensure to post them every day so that you are always on the minds of your followers. As people spend a lot of time watching Stories and reels, you must capitalize on these to grow your followers and become successful influencers.
You can use content scheduling tools to ensure an Instagram Story for your followers every day.
Come up with Meaningful, Thought-Provoking Captions
Since 2016, the average caption length has doubled. Today, users expect much more than a pretty picture and a 3-word caption from the influencers.
Also, captions provide you with wonderful opportunities to spark a conversation. You can provide important information to your followers or even form meaningful connections with your community.
Microblogging caption is one of the trends that is being followed by most influencers. It is similar to a mini blog post. It covers a lot of information and ensures that followers can articulate it properly. Such posts show the influencer’s authenticity, and users are attracted to this trend.
When you are writing captions, ensure the first line is eye-catching. Don’t put too much jargon, as that can make it difficult for some users to understand what you are trying to say. You can end your captions with a CTA, and always make sure to make the caption easy to read. You can also use on-brand, fun emojis to keep things light and exciting.
Have Conversations with your Followers
You can turn on commenting for your posts so that your followers can interact with you. When you start responding to their comments and DMs, they will feel loved and might even try to influence their friends to follow your account.
The Bottom Line
Becoming an Instagram influencer isn’t easy, but if you can remain consistent and true to yourself, the road to success might not appear rocky. You can follow the tricks mentioned in this guide to build and grow a community quickly.
